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Hilton Honors Aspire Credit Card Full Campaign Booklet
Project type
Campaign Strategy Booklet
Date
December 2023
Location
UW-Madison
Account Director
As the Account Director for this project, I was directly responsible for overseeing the entirety of the campaign. This included leading team meetings, ensuring deadlines were being met, and ensuring effective communication within the team. I was also responsible for writing the Situation Analysis and creating the campaign's copy with "Don't Travel Senseless".
This project was done with a team of fellow students to create a campaign plan for the Hilton Honors Aspire Credit Card. I worked as the team's Account Director, overseeing all aspects of the project and helping in various areas such as copywriting, graphic design, and creative conceptualization. This is the full fifty-page campaign booklet created to outline our entire campaign strategy. As the Account Director, I played a large part in all aspects of this booklet, but was most heavily involved with creating the situation analysis and the copy/designs for the "Don't Travel Senseless" campaign.
