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Hilton Honors Campaign Strategy
Project type
Slideshow
Date
December 2023
Location
UW-Madison
Account Director
As the Account Director for this project, I was directly responsible for overseeing the entirety of the campaign. This included leading team meetings, ensuring deadlines were being met, and ensuring effective communication within the team. I was also responsible for writing the Situation Analysis and creating the campaign's copy with "Don't Travel Senseless".
This project was done with a team of fellow students to create a campaign plan for the Hilton Honors Aspire Credit Card. I worked as the team's Campaign Director, overseeing all aspects of the project and helping in various areas such as copywriting, graphic design, and creative conceptualization.
